PAGES IN WEBSITE
In most cases, your site will contain the following pages or some variation of the following. The Services or Products should also be broken up into each individual page, titled to match a likely search term, and with all content created and optimized for that specific term as discussed earlier.
Contains Slideshow, Call to Action, Homepage Focus Content Areas linked to important pages of site
SERVICES (OR PRODUCTS), in some cases both
A number of specific pages detailing with each Service (or Product) and optimized for Search Engines using the most likely used search terms. This should be built out to include every possible service category and each specific service so that each page can be optimized for a targeted search of that item. These were probably already listed in Question 3 above.
Here are possible ideas for the About Us page. These items are detailed later in this document. In most cases this page is simpler than containing all of these options but I am including them all for your consideration.
Here are some suggestions to help you think about what you may want to include.
- Mission statement
- Company history
- Important dates and Milestones
- Specific skills and knowledge (Education and Experience)
- What makes us specially qualified
- Staff or Personnel
This is another area we need your input on important facts, dates, skills and experience that makes your business competitive in your field or industry. Here are some possible ideas:
Mission Statement: What is your motivation, values, customer service ethic, etc? How do these things drive your company to stand out among your competition?
Company History: Founding and Important dates and milestones, goals achieved and how the company has grown from its earliest day to the present.
Specific Skills and Knowledge (Education and Experience): How has your particular knowledge of the industry made your company a leader in your field? How does this benefit your customers? Why is your company a preferred choice for the services provided?
What makes you specially qualified: Does your company have an edge on the competition? Or at least specific skills or experience that make you unique? Skills? Experience? Materials? Tell us about it below.
Staff or Personnel: Tell us about your staff. Who are they? What are their special skills, experience and education? Number of years in the industry?